Custom Dimensions
Learn how custom enrichments help you extract meaningful insights from unstructured textual data using AI-powered analysis and contextual reasoning.
Think Different
Getting value out of any type of unstructured data requires thinking differently about the nature of data itself.
Textual Data
Textual data is rich with meaning, but we cannot easily access it in a systematic way. We refer to textual data as "dark data" because we are unable to identify the many different dimensions of meaning that lie hidden within it.
Customer conversations, online reviews, social media mentions, support tickets, survey responses, and feedback forms all contain valuable insights waiting to be discovered.
Example
Imagine you have thousands of customer conversations, online reviews, and social media mentions stored in one large dataset:
Sample Data Table
| Source | Customer Text |
|---|---|
| Review | "Love the product but had trouble applying my 20% off code at checkout" |
| Support | "The discount code SAVE20 isn't working for me" |
| Social | "Great service, smooth purchase with my promo code!" |
Custom Enrichment
Now imagine using a custom prompt to automatically identify specific issues across all your data:
Task: Identify discount code issues
Prompt: True if the customer mentions a problem with a promotional code
Tags: True/False
Advanced Analysis Capabilities
Beyond basic classification, you can evaluate multiple dimensions simultaneously:
The Analytical Foundation
The value of these outputs is that they create an analytical floor focused on relevant dimensions of meaning in the text. Transform full, messy reviews into a tight, structured set of outputs ready for analysis.
This is a highly repeatable process that can be created for any business to answer any question using messy dark data, typically focusing on customer conversations.
Why Our Approach Works Better
Traditional Methods vs. Our Platform
Old Ways of Thinking
- Keywords: Limited and inflexible
- Machine Learning: Inaccurate and time-consuming
- Rule-based coding: Rigid and context-blind
Our Solution
- Contextual Reasoning: Uses AI to identify themes and meaning
- Flexible Prompts: Easily adaptable to any business question
- Accurate Results: Understands context and nuance
- Fast Implementation: Get insights quickly without extensive setup
Get Started with Our Data Studio
Our platform provides you with a comprehensive data studio designed to transform your dark data into actionable insights. Ready to unlock the hidden value in your textual data?
Discover how our data studio can transform your unstructured data into structured insights.
Work with our team to create custom enrichments tailored to your specific business needs.
Updated about 1 month ago